SPRING 2O2O OUT NOW!

Our trans-seasonal spring range has started to make its way into all Serafina stores. This range contains everyday items that are perfect for layering with coats & scarves while the weather is cool or team back with your jeans & skirts as we welcome the Spring days.

SERAFINA STYLING @ HOME

Watch our latest videos to keep up to date and get a closer look at the latest arrivals in store. Styling tips to help you create the perfect winter look!

Featured Product - Ruched Neck Polka Dot Blouse

A modern style in a classic print! The ruched high neckline is very on trend at the moment. We have used a classic polka dot fabric to create a statement piece that will work from day to night, casual to corporate. 

Blog posts

New Norwood Store Opens!

New Norwood Store Opens!

It is both a happy and sad time for us at Norwood. After 10 amazing years in our kiosk store (out the front of Foodland) we are finishing up there and moving permanently to our new and exciting store (next to Cibo).
The kiosk store was where Serafina first started so we are sad to be leaving but it is exciting to have the new and larger space to look after all our lovely Norwood customers.
A big thank you to all of our customers who have shopped at the kiosk over the years and help us outgrow the space. We do hope you will love the new space just as much.
Emily, Michael and all the Serafina Team

 

October 14, 2020 — Michael Siciliano

Serafina in the Media

Thanks to The Advertiser for featuring us in the paper on Saturday. The below photo was done at our new Marion store and features owner Emily with Marion Store Manager Effie. 

May 13, 2020 — Effie Kiziridis

Serafina Update

Week 1 Update- We wanted to share with all our lovely customers our experience of week 1 of temporarily closing the stores (but it feels like a lifetime ago... we really miss it). Early in the week we were brainstorming how we could continue to provide a great customer experience without our store fronts open.
Customers were commenting postage for online orders was slower than usual and we knew half the thrill of retail therapy is having the item straight after purchase.
With this in mind we introduced 24 hour delivery within 20km of the Adelaide CBD. My husband and I thought a great way to use the extra time we had from stores closing was to get on the road and personally deliver to customers.
We were overwhelmed by the response but were determined to meet the promise we had made. We hit the road yesterday for our first round of deliveries. I went south-west with kids along for the journey and sent my husband on the north-east route.
We were careful to practice social distancing, contacting customers in advance where possible to let them know we were on our way.
It was amazing to see so many familiar faces and the joy they got from an online order arriving so quickly. Our record delivery time was 1 hour 23 minutes after ordering! We are keen to break that this week .
There is nothing more frustrating with online ordering than needing to exchange a size. Often it involves having to post the item back and wait for a new one to come which can another week or two before you can wear your purchase. As a result we came up with the idea (for those of you within 20km of Adelaide CBD) of free size exchanges. On our next visit to your area we will drop off the size you need (likely within 1-2 days).
Enthused by the great response to date, we have spoken to all our staff and they are keen to join in and help facilitate this for all our customers. They will all deliver with the area of their respective shops.
If you order online this week, expect to see a familiar face from the stores drop off your order.
We are also brainstorming new ways we can provide you the great retail experience you have come to love at Serafina. Keep your eyes peeled on social media for other ideas we come up with.
COVID-19 has presented a lot of challenges for many industries including retail. We have been inspired by the level of innovation many small businesses have shown in order to survive now and hopefully prosper in the future. Our promise to all our customers is we are as determined as ever to bring you that great retail experience and bring that bit of retail joy into your day.
Emily and Michael
April 05, 2020 — Emily Siciliano

Our stores

Norwood Place

Unley Shopping Centre

Rundle Place

Westfield West Lakes

Westfield Marion

Golden Grove

Harbour Town