Our Summer 20/21 range is instore & online now featuring items that you can elevate with accessories to take you to that next event or pair back with flats for an everyday casual look.


Watch our latest videos to keep up to date and get a closer look at the latest arrivals in store. Styling tips to help you create the perfect winter look!

Featured Product - Button Back Ruffle Blouse

A rayon blend top that you will want to wear all through the summer months. Features a V neck with ruffle sleeves/hem & button back detail. Available in 3 colours - Black, Blue or Orange

Blog posts

Where it all began

Where it all began

This is where is all started for Serafina 10 years ago! Our little Norwood pop up that we ended up making our home for 9 1/2 years until our recent move to a bigger store within the centre.

Over the years we have grown from this little costume jewellery store to a ladies fashion brand with 7 locations across Adelaide. As we mentioned last night, we were due to kick off a big week long celebration and thank you to our customers today but understandably that won’t be possible. We look forward to getting through the lockdown and celebrating 10 years with all of you.

For now, we have launched our 10th Birthday Sale online. You can enjoy 25% off all full priced items.

November 19, 2020 — Michael Siciliano
10th Birthday Celebration Delayed

10th Birthday Celebration Delayed

Tomorrow we were due to celebrate our 10th birthday as a business. The lovely Sarah and Alexis from Big Bloom Room spent all last night putting together balloon displays for all our stores. After delivering them today we soon found out South Australia was heading into lockdown.

Our team have been amazing and are determined to take on the challenges this lockdown will bring. As part of our 10-year celebration we will be sharing stories this week about some of our longest serving team members and the significant contribution they have made to making Serafina the business it is today.

We look forward to reopening again very soon and we will still be launching our birthday promotion online tomorrow so keep an eye out! We are also releasing new stock tomorrow online.

Emily and Michael

November 18, 2020 — Michael Siciliano
New Norwood Store Opens!

New Norwood Store Opens!

It is both a happy and sad time for us at Norwood. After 10 amazing years in our kiosk store (out the front of Foodland) we are finishing up there and moving permanently to our new and exciting store (next to Cibo).
The kiosk store was where Serafina first started so we are sad to be leaving but it is exciting to have the new and larger space to look after all our lovely Norwood customers.
A big thank you to all of our customers who have shopped at the kiosk over the years and help us outgrow the space. We do hope you will love the new space just as much.
Emily, Michael and all the Serafina Team


October 14, 2020 — Michael Siciliano

Our stores

Norwood Place

Unley Shopping Centre

Rundle Place

Westfield West Lakes

Westfield Marion

Golden Grove

Harbour Town