Serafina Update

Posted on April 05, 2020 by Emily Siciliano | 0 Comments

Week 1 Update- We wanted to share with all our lovely customers our experience of week 1 of temporarily closing the stores (but it feels like a lifetime ago... we really miss it). Early in the week we were brainstorming how we could continue to provide a great customer experience without our store fronts open.
Customers were commenting postage for online orders was slower than usual and we knew half the thrill of retail therapy is having the item straight after purchase.
With this in mind we introduced 24 hour delivery within 20km of the Adelaide CBD. My husband and I thought a great way to use the extra time we had from stores closing was to get on the road and personally deliver to customers.
We were overwhelmed by the response but were determined to meet the promise we had made. We hit the road yesterday for our first round of deliveries. I went south-west with kids along for the journey and sent my husband on the north-east route.
We were careful to practice social distancing, contacting customers in advance where possible to let them know we were on our way.
It was amazing to see so many familiar faces and the joy they got from an online order arriving so quickly. Our record delivery time was 1 hour 23 minutes after ordering! We are keen to break that this week .
There is nothing more frustrating with online ordering than needing to exchange a size. Often it involves having to post the item back and wait for a new one to come which can another week or two before you can wear your purchase. As a result we came up with the idea (for those of you within 20km of Adelaide CBD) of free size exchanges. On our next visit to your area we will drop off the size you need (likely within 1-2 days).
Enthused by the great response to date, we have spoken to all our staff and they are keen to join in and help facilitate this for all our customers. They will all deliver with the area of their respective shops.
If you order online this week, expect to see a familiar face from the stores drop off your order.
We are also brainstorming new ways we can provide you the great retail experience you have come to love at Serafina. Keep your eyes peeled on social media for other ideas we come up with.
COVID-19 has presented a lot of challenges for many industries including retail. We have been inspired by the level of innovation many small businesses have shown in order to survive now and hopefully prosper in the future. Our promise to all our customers is we are as determined as ever to bring you that great retail experience and bring that bit of retail joy into your day.
Emily and Michael

Need a Gift Card Activated Online?

Posted on March 29, 2020 by Emily Siciliano | 0 Comments

If you have received a gift card and would like to use it online please email us at with your gift card number.

Our friendly team will get that activated for you straight away. 

Store Temporary Closure Announcement

Posted on March 29, 2020 by Emily Siciliano | 0 Comments

It is with great sadness and a heavy heart that we have made the decision to close our retail stores temporarily due to the COVID-19 pandemic. Our last day of trade will be Saturday 28 March 2020.

Our online store remains open 24/7 and we ask you to continue to support the business through this channel.

For us, like many small businesses, these are challenging times. We are as determined as ever to re-open when it is safe to do so.

Our friendly team will be back on deck then and ready to provide you with the great customer service you have come to expect.

We strongly encourage all our customers (where they can) to actively support small businesses who are doing it tough at the moment. There are families in retail, hospitality, tourism and other industries that will need our support, so rally around these great South Australian businesses.

We hope you and your loved ones stay safe and well during these uncertain times.


Emily and Michael

On behalf of all the Serafina team.

Updated Trading Hours

Posted on March 26, 2020 by Emily Siciliano | 0 Comments

Please find below adjusted trading hours as we navigate through these challenging times. Our team are available by phone if you see anything online and would like to discuss materials, fit and styling advice with them. 


Monday 11am-4pm

Tuesday 11am-4pm

Wednesday 11am-4pm

Thursday 11am- 4pm (West Lakes 11am-7pm, Golden Grove 10am-7pm)

Friday 11am-4pm (Rundle Place to extend to 7pm)

Saturday 11am-4pm


Message To All Our Customers

Posted on March 26, 2020 by Emily Siciliano | 0 Comments

On behalf of all of us at Serafina we can't thank you all enough for the amazing support you have shown in these challenging times.

We created this business 9 years ago as a pop up kiosk at Norwood and have grown over the years on the back of an amazing team and loyal customers.
It is heartbreaking times for many industries and we could not be more proud of our team and how they have faced up to this challenge. They have all shown a willingness to do whatever it takes to keep Serafina going as it is more than just a business to all of us, it's a family. Our two young children have so many "aunties" that they love to frequently visit and be spoilt by in our stores.

We know that it is our staff that make Serafina so special. They build relationships and trust with you our customer and are always determined to give you a great retail experience and ensure you leave full of confidence.
Like most businesses, we have some significant hurdles in front of us over the coming months. Your support will be crucial in helping us get through, which we & our staff are determined to do.

For the time being our stores (& phone lines) remain open and online store is open 24/7.
We ask that you continue to shop online and share our facebook page with your family and friends.
Take care of yourselves and loved ones and where you can try to support the many great small businesses across the country.
- Em & Michael x


Serafina Marion Store Now Open!

Posted on March 16, 2020 by Emily Siciliano | 0 Comments

We are excited to announce our newly renovated store at Westfield Marion is now open! It is our largest store to date and features an expanded floor space and four luxury change rooms that are sure to enhance your customer experience. 

We can't wait for all our lovely Serafina ladies in the Marion area to come in store and see the new fit out. 

Marion Store Announcement- Updated

Posted on December 29, 2019 by Emily Siciliano | 1 Comment

To all our lovely Marion customers, we have moved location to the David Jones end at Marion Shopping Centre. 

This will be our new long term home. We will be closed from February 16th until March 16th while be renovate and look forward to introducing you all to an exciting (and much larger) new store then. 

1 2 3 9 Next »

Recent Articles


New Collection In Store Now