Serafina Castle Plaza Opens!

Serafina Castle Plaza Opens!

We are excited to announce our newly renovated store at Castle Plaza is now open. Located in the corridor that leads to the back entrance car park and near the Sidewalk Cafe. 

We look to sharing the new store with all our Castle Plaza customers. 

April 27, 2021 — Michael Siciliano
Easter Long Weekend Trading Hours

Easter Long Weekend Trading Hours

Thursday - OPEN

Good Friday - CLOSED

Easter Saturday - OPEN

Easter Sunday - CLOSED

Easter Monday - CLOSED (only Harbour Town outlet OPEN)

April 01, 2021 — Michael Siciliano
Valentines Day Tag & Win Competition

Valentines Day Tag & Win Competition

Send your Bestie some Love this Valentine's Day and tag them in our Valentine's Day Competition on Instagram & Facebook for your chance to win each of you a $100 SERAFINA gift card. 

To Enter - Find the above image on either the SERAFINA facebook or Instagram page (or both) and complete the following: 

- Like our Valentine's Day competition post on facebook or Instagram

- Tag your bestie

- Make sure your both following us on either facebook or Instagram


Winner Drawn at random & announced on our Facebook & Instagram page on 14 February 2021. 



Enter before 11.59pm 13 February 2021 on Facebook &/or Instagram. To be eligible you must like the post, tag a friend and both you & the person tagged must follow SERAFINA on either facebook or instagram. The winner will be drawn at random on 14 February 2021. The winner and their tagged friend will each receive a $100 SERAFINA gift card, which is valid for 3 years from issue. Total prize value is $200 (2 x $100 SERAFINA gift card).

February 11, 2021 — Michael Siciliano
Exclusive New Kaftan Collection

Exclusive New Kaftan Collection

We are excited to introduce our latest kaftan and kimono collection with exclusive prints to Serafina! 

To view the new collection click on the link below. 

Shop Kaftans

January 19, 2021 — Emily Siciliano
Celebrating our Amazing Team

Celebrating our Amazing Team

We have had a lot of fun this week looking back on the last 10 years. One key aspect that has made Serafina what it is today is the amazing people that have been part of our team. 9 years ago we took on our first three non family employees and amazingly all are still with us today. Lucie (Norwood), Anna (Marion) and Leanne (Unley) are still as passionate as ever about Serafina and making our customers feel amazing. A big thank you to these three ladies and all of our amazing team for their contribution over the years!



November 26, 2020 — Michael Siciliano
Where it all began

Where it all began

This is where is all started for Serafina 10 years ago! Our little Norwood pop up that we ended up making our home for 9 1/2 years until our recent move to a bigger store within the centre.

Over the years we have grown from this little costume jewellery store to a ladies fashion brand with 7 locations across Adelaide. As we mentioned last night, we were due to kick off a big week long celebration and thank you to our customers today but understandably that won’t be possible. We look forward to getting through the lockdown and celebrating 10 years with all of you.

For now, we have launched our 10th Birthday Sale online. You can enjoy 25% off all full priced items.

November 19, 2020 — Michael Siciliano
New Norwood Store Opens!

New Norwood Store Opens!

It is both a happy and sad time for us at Norwood. After 10 amazing years in our kiosk store (out the front of Foodland) we are finishing up there and moving permanently to our new and exciting store (next to Cibo).
The kiosk store was where Serafina first started so we are sad to be leaving but it is exciting to have the new and larger space to look after all our lovely Norwood customers.
A big thank you to all of our customers who have shopped at the kiosk over the years and help us outgrow the space. We do hope you will love the new space just as much.
Emily, Michael and all the Serafina Team


October 14, 2020 — Michael Siciliano

Serafina in the Media

Thanks to The Advertiser for featuring us in the paper on Saturday. The below photo was done at our new Marion store and features owner Emily with Marion Store Manager Effie. 

May 13, 2020 — Effie Kiziridis

Serafina Update

Week 1 Update- We wanted to share with all our lovely customers our experience of week 1 of temporarily closing the stores (but it feels like a lifetime ago... we really miss it). Early in the week we were brainstorming how we could continue to provide a great customer experience without our store fronts open.
Customers were commenting postage for online orders was slower than usual and we knew half the thrill of retail therapy is having the item straight after purchase.
With this in mind we introduced 24 hour delivery within 20km of the Adelaide CBD. My husband and I thought a great way to use the extra time we had from stores closing was to get on the road and personally deliver to customers.
We were overwhelmed by the response but were determined to meet the promise we had made. We hit the road yesterday for our first round of deliveries. I went south-west with kids along for the journey and sent my husband on the north-east route.
We were careful to practice social distancing, contacting customers in advance where possible to let them know we were on our way.
It was amazing to see so many familiar faces and the joy they got from an online order arriving so quickly. Our record delivery time was 1 hour 23 minutes after ordering! We are keen to break that this week .
There is nothing more frustrating with online ordering than needing to exchange a size. Often it involves having to post the item back and wait for a new one to come which can another week or two before you can wear your purchase. As a result we came up with the idea (for those of you within 20km of Adelaide CBD) of free size exchanges. On our next visit to your area we will drop off the size you need (likely within 1-2 days).
Enthused by the great response to date, we have spoken to all our staff and they are keen to join in and help facilitate this for all our customers. They will all deliver with the area of their respective shops.
If you order online this week, expect to see a familiar face from the stores drop off your order.
We are also brainstorming new ways we can provide you the great retail experience you have come to love at Serafina. Keep your eyes peeled on social media for other ideas we come up with.
COVID-19 has presented a lot of challenges for many industries including retail. We have been inspired by the level of innovation many small businesses have shown in order to survive now and hopefully prosper in the future. Our promise to all our customers is we are as determined as ever to bring you that great retail experience and bring that bit of retail joy into your day.
Emily and Michael
April 05, 2020 — Emily Siciliano

Need a Gift Card Activated Online?

If you have received a gift card and would like to use it online please email us at with your gift card number.

Our friendly team will get that activated for you straight away. 

March 29, 2020 — Emily Siciliano