We have had a lot of fun this week looking back on the last 10 years. One key aspect that has made Serafina what it is today is the amazing people that have been part of our team. 9 years ago we took on our first three non family employees and amazingly all are still with us today. Lucie (Norwood), Anna (Marion) and Leanne (Unley) are still as passionate as ever about Serafina and making our customers feel amazing. A big thank you to these three ladies and all of our amazing team for their contribution over the years!
This is where is all started for Serafina 10 years ago! Our little Norwood pop up that we ended up making our home for 9 1/2 years until our recent move to a bigger store within the centre.
Over the years we have grown from this little costume jewellery store to a ladies fashion brand with 7 locations across Adelaide. As we mentioned last night, we were due to kick off a big week long celebration and thank you to our customers today but understandably that won’t be possible. We look forward to getting through the lockdown and celebrating 10 years with all of you.
For now, we have launched our 10th Birthday Sale online. You can enjoy 25% off all full priced items.
Tomorrow we were due to celebrate our 10th birthday as a business. The lovely Sarah and Alexis from Big Bloom Room spent all last night putting together balloon displays for all our stores. After delivering them today we soon found out South Australia was heading into lockdown.
Our team have been amazing and are determined to take on the challenges this lockdown will bring. As part of our 10-year celebration we will be sharing stories this week about some of our longest serving team members and the significant contribution they have made to making Serafina the business it is today.
We look forward to reopening again very soon and we will still be launching our birthday promotion online tomorrow so keep an eye out! We are also releasing new stock tomorrow online.
Emily and Michael
It is both a happy and sad time for us at Norwood. After 10 amazing years in our kiosk store (out the front of Foodland) we are finishing up there and moving permanently to our new and exciting store (next to Cibo).
The kiosk store was where Serafina first started so we are sad to be leaving but it is exciting to have the new and larger space to look after all our lovely Norwood customers.
A big thank you to all of our customers who have shopped at the kiosk over the years and help us outgrow the space. We do hope you will love the new space just as much.
Emily, Michael and all the Serafina Team
Thanks to The Advertiser for featuring us in the paper on Saturday. The below photo was done at our new Marion store and features owner Emily with Marion Store Manager Effie.
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Our friendly team will get that activated for you straight away.
It is with great sadness and a heavy heart that we have made the decision to close our retail stores temporarily due to the COVID-19 pandemic. Our last day of trade will be Saturday 28 March 2020.
Our online store remains open 24/7 and we ask you to continue to support the business through this channel.
For us, like many small businesses, these are challenging times. We are as determined as ever to re-open when it is safe to do so.
Our friendly team will be back on deck then and ready to provide you with the great customer service you have come to expect.
We strongly encourage all our customers (where they can) to actively support small businesses who are doing it tough at the moment. There are families in retail, hospitality, tourism and other industries that will need our support, so rally around these great South Australian businesses.
We hope you and your loved ones stay safe and well during these uncertain times.
Emily and Michael
On behalf of all the Serafina team.
On behalf of all of us at Serafina we can't thank you all enough for the amazing support you have shown in these challenging times.
We created this business 9 years ago as a pop up kiosk at Norwood and have grown over the years on the back of an amazing team and loyal customers.
It is heartbreaking times for many industries and we could not be more proud of our team and how they have faced up to this challenge. They have all shown a willingness to do whatever it takes to keep Serafina going as it is more than just a business to all of us, it's a family. Our two young children have so many "aunties" that they love to frequently visit and be spoilt by in our stores.
We know that it is our staff that make Serafina so special. They build relationships and trust with you our customer and are always determined to give you a great retail experience and ensure you leave full of confidence.
Like most businesses, we have some significant hurdles in front of us over the coming months. Your support will be crucial in helping us get through, which we & our staff are determined to do.
For the time being our stores (& phone lines) remain open and online store is open 24/7.
We ask that you continue to shop online and share our facebook page with your family and friends. https://serafinaboutique.com.au/
Take care of yourselves and loved ones and where you can try to support the many great small businesses across the country.
- Em & Michael x
We are excited to announce our newly renovated store at Westfield Marion is now open! It is our largest store to date and features an expanded floor space and four luxury change rooms that are sure to enhance your customer experience.
We can't wait for all our lovely Serafina ladies in the Marion area to come in store and see the new fit out.